Everything needed to use the mark correctly — logo files, colour values, type, and the handful of rules that keep it consistent across a bus wrap, a paddle cover and a 16-pixel browser tab.
A pickleball with a pickle inside it, wrapped by the domain name on an arc. The primary lockup is the default. Everything else exists for a specific constraint.
Flattening both brand colours into one turns the logo into a solid blob — the pickle disappears. The correct single-colour artwork is the green linework alone, with the ball left unfilled. Use the files above; don't generate your own.
Keep clear space on all sides equal to the radius of the ball. Nothing — type, rules, photo edges, other logos — enters that zone.
The favicon is the mark itself, squared and cropped to fill the frame — no separate
simplified artwork. Interior linework softens below 32 px; ship the multi-resolution
favicon.ico so the browser picks the best rendering.
Two brand colours carry the identity. Three supporting neutrals and one accent do everything else.
#04421DLogo linework, headings, dark surfaces, primary buttons.#E6FB20The ball. Highlights, accents, reversed type on green.#F7F5EEDefault page background. Never pure white.#14211FBody copy on light backgrounds.#E9603ESparingly — eyebrows, one CTA per screen.| Foreground | Background | Ratio | WCAG |
|---|---|---|---|
| Optic Yellow | Pickle Green | 10.09:1 | AAA |
| Pickle Green | Chalk | 10.68:1 | AAA |
| Ink | Chalk | 15.19:1 | AAA |
| Optic Yellow | Ink | 14.35:1 | AAA |
| Clay | Chalk | 3.10:1 | AA Large only |
| Clay | Pickle Green | 3.44:1 | AA Large only |
At 3.10:1 on Chalk it clears AA only for large text (24 px+, or 19 px bold). Use it for eyebrows, rules and a single call-to-action per screen — never for paragraphs.
The site previously used #D6E533 while the logo
uses #E6FB20. Two near-identical greens that aren't
the same green is exactly what a brand guide exists to prevent.
#E6FB20 wins — it comes from the artwork.
Update the site token and retire the old value.
Syne for display, Karla for everything else. Both are open-licence and already loaded on pickle.tours.
PICKLE.TOURS in the logo is drawn on a fixed arc with custom letterfitting. It is not Syne and cannot be reproduced by setting type on a curve. Always place the supplied file.
All derived from the same mark — the wordmark drops away, nothing is redrawn.
Every logo above downloads as vector SVG or a 2048 px PNG with a transparent background, straight from this page. SVG for anything that scales; PNG only where SVG isn't accepted.
Source artwork and the full export set live in Google Drive under Brand / pickle.tours.